The campaign handbook is a tool to assist local, regional, national and European Green activists with tips and suggestions on how to set-up and run a campaign. At the same time, it is a platform for exchanging best practices from previous and ongoing campaigns. While at the beginning we mostly focused on Green election campaigns at various levels of policy making, this has currently shifted towards including various grassroots initiatives, and focusing more on certain campaigning techniques rather than on fully-fledged campaigns as such (e.g. fundraising, canvassing, targeting etc).
Campaign Handbook series on the European Citizens' Initiative examples
With the European Citizens' Initiative, 1 million EU citizens have the right to directly influence the agenda setting of the European Commission. This presents unique new opportunities for citizens to participate in the European democracy and to jointly develop future EU policies. Campaigning represents an essential part of the ECI's potential success, since gathering 1 million signature in at least 7 EU Member States will require intensive communication efforts.
GEF has therefore initiated a series of articles in the Campaign Handbook showcasing different initiatives in the making. You can read on the Campaign Handbook articles resulted from interviewing organisers of initiatives on diverse topics - from core green issues such as a nuclear-free Europe or animal welfare, to fair roaming prices. These articles give an insight into the opportunities and challenges of arranging a European Citizens' Initiatives and are food for though for any potential organiser or signatory of such an initiative.
Share your best practices in the Campaign Handbook
Is there a campaign you're specifically proud of and want to share your tips on what made it a success? Are there any innovative techniques that you used in your recent campaigns that you feel made a real impact on the overall campaign? Or on the contrary, have you been recently disappointed with a specific tactic and you'd like others to learn from your mistakes? Then please send us your examples by filling in this form and we will share them on the website.