Participation in politics is not only about good policies and exciting new ideas, but also about having the skills to make these visions heard and embraced by others. This is even more relevant in European politics, where the distance between citizens and decision making can be better bridged with efficient communication and campaigning.
The Green European Foundation first developed the Campaign Handbook in 2010 as an online platform that was both a manual on campaigning for Green activists, as well as a platform of exchange of knowledge and experience for Green campaigners. The website has been constantly updated with interesting examples from Green campaigns.
The print edition of the handbook guides the reader through a coherent political campaign: from the strategic vision of what should be accomplished, to how to manage a campaign team in order to achieve the set goals; how to target the audience with the right messaging; and how to assess the gains and losses of the campaign.
This edition of the Campaign Handbook is updated to respond to the latest shifts in campaigning practices. It brings together the “musts” of successful campaigning, from the point of view of experienced Green campaign managers. We therefore hope it will be a useful guide, accompanying the reader in exciting and efficient campaigns.
